Social Analyst, People Data Centre

Proativ

Social Analyst, People Data Centre

Responsibilities:

Primary Responsibilities
– Query building & data extraction from digital data tools (e.g. Brandwatch, Clarabridge, etc.).
– Create insightful dashboards and important alerts for internal customers
– Derive insights by analysing digital data (e.g. trends, themes, etc.) to answer business questions
– Communicate these insights to internal business partners (meetings, report writing, etc.)
– Deliver real-time analysis for brand campaigns / crises / always-on campaigns – Perform analysis on-the-fly & feed into marketing activities during ‘campaign nerve centres’
– Be well-versed with paid/earned Video Analytics across all available platforms
Secondary Responsibilities
– Perform translations as required
– Identify candidates for new services or ways-of-working improvements and feed this into a global centre of excellence to drive service improvement

Interfaces:

• Primary delivery responsibility to both Global Categories & assigned regional (market / cluster) brand teams
• Will deliver multiple project simultaneously; time & resource is managed by PDC Delivery Hub Manager
• Work with other PDC delivery roles to ensure that all outputs are created to a high standard & consistency

Skills and Experience

Primary Traits (required)
– Passion for analysis and insight discovery
– Experience in corporate storytelling or the communication of complex information in a simplified way
– Experiencing manipulating and analysing large datasets
Secondary Traits (‘nice to have’)
– Passion for the social & digital world and its implications for business
– Eager to grow within Unilever and move around the business (career path likely to be within wider analytical pool)
– Appetite to learn the ‘art of the possible’ and then capitalise on this in next role
– Self-starter able to ‘muck in’ as required and pick up ways of working quickly
– Likely recent graduate or higher apprentice
– Experience of digital data tools (social listening tools, channel analytics, etc.)